Ayurveda Tea Box Packaging
AYURVEDA is a herbal tea brand developed under the tagline “Natural Goodness.” Made from selected botanical ingredients, the product offers a soothing tea-drinking experience with a gentle aroma and calming taste. Caffeine-free and suitable for different moments throughout the day, AYURVEDA brings together the natural character of herbal ingredients and the comfort of a daily tea ritual.
Specific Request
The client provided the following packaging requirements:
- Brand name: AYURVEDA
- Company name: ABOE DHANANJAYA GRUP
- Tagline: “Natural Goodness”
- Product category: Herbal Tea
- Product variants: Roselle, Cogon Grass, Bay Leaf, Moringa Leaf, and Insulin Leaf with Cinnamon
- Ingredient information: Rooibos, as specified in the product brief
- Net weight: 2.5 g per tea bag
- Packaging type: Tea box containing individual tea bags
- Packaging quantities: 10 tea bags and 30 tea bags
- Packaging dimensions: 14.4 cm × 7 cm × 6 cm
- Design format: Single-sided packaging design
- Product classification: Herbal Tea (PIRT)
Challenge
The main challenge was to create packaging that communicates AYURVEDA’s natural identity while maintaining clarity and consistency across multiple herbal tea variants. The design needed to accommodate essential product information within a defined packaging format while ensuring that each variant could be identified easily. Another key consideration was developing a cohesive visual presentation that reflects the brand’s natural positioning and remains consistent across the 10-bag and 30-bag packaging options.
Approach
The design approach focused on natural identity, simplicity, and product clarity. The packaging layout was developed to communicate AYURVEDA’s brand identity and reinforce its “Natural Goodness” tagline. Product information was organized through a clear visual hierarchy, allowing the brand name, tea variant, and supporting details to work together within a structured composition. The design direction also considered consistency across the product range, creating a unified packaging concept that supports the presentation of different herbal tea variants and packaging quantities.
Deliverables
- Design Packaging
Outcome
The packaging design establishes a cohesive visual direction for AYURVEDA, bringing together its natural product positioning and a clear, organized presentation. The design provides a consistent framework for presenting the herbal tea variants while accommodating essential product information and different packaging quantities. Through this project, Notis Digital translated AYURVEDA’s “Natural Goodness” concept into a packaging design that supports the brand’s identity and herbal tea product range.
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