Camry Cigarette Packaging
CAMRY is a machine-made clove cigarette brand featuring the Tembakau Gayo variant. Made with carefully selected tobacco, the product is designed around a distinctive and consistent tobacco character. The packaging serves as a key brand touchpoint, communicating product identity through a clear visual presentation.
Specific Request
The client provided specific packaging requirements to ensure product information, brand identity, and regulatory elements were presented accurately. These included:
- CAMRY brand logo and Tembakau Gayo variant name
- Super-slim cigarette specifications: 100 mm total length, 5.4–5.5 mm diameter, and 30 mm filter length
- Pack contents: 20 cigarettes per pack
- Tar and nicotine information: 14 mg tar and 1.0 mg nicotine
- Manufacturer details: PT. PERUSAHAAN ROKOK SURYA GROUP, Langsa, Aceh, Indonesia
- Required health warning imagery and mandatory Indonesian health warning statements
- Production code area, to be left blank for subsequent application
Challenge
The main challenge was to translate the brand’s identity into a compact packaging design while accommodating detailed product specifications and mandatory health warnings. The design needed to maintain a clear visual hierarchy, balance branding with regulatory information, and ensure that essential details remained legible within the limited packaging space.
Approach
The design approach focused on clarity, brand recognition, and regulatory compliance. The CAMRY logo and Tembakau Gayo variant name were treated as key visual identifiers, while supporting product information was arranged to maintain readability and structure. The layout also accounted for the required health warning imagery, warning statements, and production code area, ensuring that the design requirements were incorporated into a cohesive packaging concept.
Deliverables
- Design Packaging
Outcome
The final packaging design brings together CAMRY’s brand identity, product specifications, and required regulatory elements in a structured visual presentation. It provides a defined packaging concept for the Tembakau Gayo variant while balancing brand recognition, information clarity, and the client’s production requirements..
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